New Japanese trend: Ad-sponsored notepaper!

Posted on October 09, 2008 | evankirby

One of our staff members also teaches at a local university, and was surprised this week to receive a student’s homework assignment that looked like this:

Ad-sponsored paper

It’s notepaper with ads! The bottom 5th of each page has an ad for a local business, targeted at university students’ wants: karaoke bars, Internet cafes, cheap Internet providers, clothes, and so on. The student said that people were handing this out in front of the university, similar to the tissues that are often handed out at train stations.
It’s ingenious, in a way – there really is no place that advertising can’t reach!